Similar to other social networking sites such as Facebook, Instagram allows you to messages to other Instagram accounts and get in touch with them. This is a straightforward and effective way to start a conversation. If you use Instagram messages in the right way and with an appropriate strategy, it would have huge effects on engagement and growth rate for you brand.

What is an Instagram DM (direct message)?

Instagram DMs are the messages users can send to other accounts, privately (similar to Facebook Messenger). No one else can see the message except the person who sent it and the person who receives it. If you are an Instagram user yourself, it is located at the top right hand corner of the Instagram home page with a paper plane shape like icon. Messages that are sent directly are private and are kept in an Instagram DM inbox.

Instagram DM character limit

•  Character limit is 1,000 characters with space. 

[Leadgram tips] 

Other Instagram limits are:

• Caption character limit is 2,200 characters
• Hashtag limit is up to 30 hashtags
• Bio character limit is 150 characters
• Comment character limit is about 2,200 (the same as Instagram caption)

Number of Instagram DM limit

Every account on Instagram is different. Due to the nature of what you are doing with your account, there are limitations to the number of messages you send, the number of comments, even the amount of posts you can like. To explain it in simpler terms, what we tell our clients is that each Instagram account has its own DNA, we will never know what the account's limit is but we can take an educated guess by asking a few questions about your account. E.g. if your account is new (aka a new born baby) then it would be weird to the Instagram algorithm that a new account is sending out so many messages, liking so many posts and commenting so often even if you have a profile pic, bio and have posted a few posts. The Instagram algorithm will then flag you as a spam/fake account. Therefore, our Leadgram technology was created in such a way that the algorithm will not flag your account. 

Hence, there is no exact limit for the Instagram direct message (DMs), but it is said that an average account can send 50 to 100 DMs per day. However, [Leadgram tip] we believe that the safest number is 1000 DMs a month. You need to take 24 hours to break after hitting the limit on Instagram DMs (and if you continue to send DMs at the same rate you were before you hit the limit, you are immediately going to get banned and not be able to send out messages again).

Leadgram has built its own in-house tool that can send Instagram messages to Instagram followers (all or new followers) automatically. Best part is we are also an agency, which means we will help our clients to find the best strategy to send messages to a specified target audience.

Direct messaging on a social network like Instagram is one of the most effective ways of engaging with your consumers and potential consumers since it is a special and more comfortable way to introduce your business, what you stand for or even product launches.

Here at Leadgram, we also help our clients to come up with the right message content to suit their marketing objectives. The message content is extremely crucial in getting the consumer interested and willing to read it.

If you are planning to do it by yourself manually, be careful! Don't say we didn't warn you, if you get flagged and banned by not doing it right, it will affect the credibility of your account and Instagram will limit the number of messages you can send out even more. However, if you decide to leave it to a professional like us, feel free to book a FREE consultation with us!